Rihanna debuts in the clothing line with her brand 'Fenty'. Since she has dropped the news about her new luxury brand, her fan been really excited about it. RiRi wore a piece out of her collection which further fueled the the fire of excitement.
Rihanna has been one of the most successful pop-singer, to many she has been a queen all around (including me..?).The Queen definitely denies to stop hustling and resting, bringing her career to new heights is her most probable motto. From being a pop-singer she now is down to battle field of business, in which she has been winning till now. Her two older daughters - Fenty Beauty, and Fenty X Sauvage
have been flourishing like dream.
The 31-year-old singer launched her new luxury clothing line - Fenty as the biggest collaboration with LVMH, which is also the parent company of her her brand Fenty Beauty. Bernard Arnault, Chairman and CEO of LVMH said while introducing the brand:
“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH.”
This new player of the fashion industry called it out in loud, that her brand is totally non-traditional. It'll give out products which will be entirely different from what brands usually offer. She also added to this saying,
"As the releases continue to drop, you'll see that more and more."
Fenty is also the reflection of Rihanna's identity in fashion. It represents her outlook of clothing. From the launch of her pop-up, RiRi wore a piece out of it. It called out attributes like - Strong, taylormade fitting, sexy, with the silhouette of oversized. The one-piece hugged her waist making it look snatched. The dress also gave out an illusion of making the butt look bigger. This dress was worn by her on her brand's launch party.
"This is what made me the snatchest in my waist and my butt look biggest."
The female buyer of her brand or the Fenty woman as they like to call them, are already loving the brand. Fenty is brand which brings the silhouette of strong, and power to mainstream. The brand will include shoes, and jewellery. Sexy-strappy stilettos will be making their ways to the market through this brand. Statement earrings with crystals suspended will also be out with Fenty's branding.