Inbound and outbound links are essential parts of Search Engine Optimization (SEO). Not only they’re essential to the whole functionality of SEO, but they are also considered to be the building blocks. Without their help, the popularity of your business and views on your articles and blogs will remain nominal. • Inbound Links – it is just another name for Backlink, they play a vital role in optimization and Google relies mostly on them in their search of the most popular websites in specific categories, to rank them and put them on top if they’re a quality source of information or have some really good and ground breaking content. Inbound links are used votes and by the count of these votes, ranking is decided in search engine result pages (SERPs). The reason why they’re so effective is that even a bot can find your web pages and if a bot can find it, it is sure to be popular and good in quality.
Two types of inbound links:-
1. Contextual – to put it plainly, links put in between the text of an article or webpage information will be described as a contextual inbound link. It is convenient for the reader and profitable for the website as it leads to other pages of it as well.
2. Sidebar – links that are put in an index on the corner of a webpage is a sidebar inbound link.
• Outbound link – a distinct part from SEO, outbound links helps your partner websites to use your web pages for their optimization the same way as you use them for yours. To put it in simple words, it is a link put into one of your web pages or articles or a blog that does not belong to you but to another website, it takes the reader or visitor to the linked website and. As it takes them out of your webpage, it is therefore called outbound link.
• There are two types of outbound links:-
1. Nofollow links – these links are tagged with a nofollow Hypertext Marker Language (HTML). They are marked as not important by Google as they don’t get enough votes to make an impact on searches done on search engines.
2. Dofollow links - to understand Dofollow link, you just need to understand nofollow link and think of it as everything a no-follow link isn’t. If nofollow is some sort of blacklisted webpage, a dofollow link is safely out of that list and likely to affect search engines.